Another day, another dollar, another H&M collaboration with a top-class designer for me to get in a tizz about.
This time it's the prestigious Alexander Wang x H&M limited-edition collection which is available to purchase from tomorrow, Thursday 6 November 2014 and marks the 10th anniversary of H&M's designer collaborations with a big stylish bang.
It will undoubtedly be a complete sell-out. I have already resigned myself to the fact that I have no hope of bagging any wares from Alexander Wang's collection, despite my recent success in securing Kate Moss x Top Shop and Peter Pilotto at Target. I should be brimming with confidence and new-found esteem, but alas I fear I will be out-Wanged, left only with a singular boxing glove. Which is a bit daft.
After all, the collection has had a ton of the requisite publicity (Joan Smalls, Natasha Poly and Andy Carroll of West Ham fame in the promotional film!) and was recently launched at the Armory on the Hudson River with a FROW of stars, the Stadium covered with black glitter and an athletics track (on which Wang did a lap of honour. Major!).
Mostly, because it's bloody good and I really, really like it. I am a huge cheerleader for the sports-luxe trend - give me a mesh panel, over-sized sweatshirt and leather joggers any day - and Wang's sporty aesthetic is stylish and wearable. The logos are subtle and not in your face and the monochrome and grey colour palette is grown up and not too shouty.
Unless a miracle happens and, in the only spare time I have available between 9.00 am and 9.03 am tomorrow, I luck out in cyber space and nab something brilliant, woefully I'm sitting out of this one. If anyone happens to be up at 5.30 am in a queue somewhere in the UK or if anyone in fashion authority has heard my pleas, I would really love the Perforated Pattern Dress, £79.99 please. It is striking and I would pair it with an oversized jacket, Acne Studio's Loma Metallic Chrome Boots or in keeping with the sporty vibe, the Men's Parka with a down gilet as coolly worn by @nataliehartleywears in this month's Glamour Magazine.
So, good luck.
Go forth and Wang.